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In the world of business and fashion, Kimora Lee Simmons stands out among established and up and coming trailblazers. But observers will get a chance to know a different side of the mogul with her new reality television series, Kimora: Life in the Fab Lane. The show will offer a glimpse into Simmons’ world as she juggles her roles as CEO of the multi-million dollar Baby Phat brand, mother to daughters Ming and Aoki and estranged wife of Hip-Hop icon Russell Simmons. Viewers will go deep inside the Baby Phat offices during the show’s one-hour premiere episode to witness the process behind the creation of a major new advertising campaign, from initial concepts to the final shoot in LA. Additionally, viewers will drop in on a meeting between Simmons and executives from Mattel, regarding the Kimora Lee Simmons Barbie doll in development, which is due in stores during the holiday season.

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